While I was working out this morning at my gym, I saw the above sign on the wall. I don't know about you, but I don't really think about tuna very often. Sure, I order it when I go out for sushi and I love a good tuna fish sandwich, but I certainly don't think of it as "the wonderfish". In fact, I would debate that. There are lots of other special fish in the oceans that do pretty cool things, like those that fly, flouders with the eyes that migrate around their bodies, FOUS's (fish of unusual size), etc. Plus, have you seen a tuna?
They're ugly little suckers!
As it turns out, there is such a thing as the Tuna Council and with the support of all the different tuna companies, they are kicking off a big tuna promotion. There is a quirky website with a strange woman talking about tuna and then lots of recipes (some really good ones). I guess tuna sales dropped off in the last 5 years and this is an effort to reinvent tuna. As part of their efforts, we should be seeing signs like the one above all around us soon.
Personally, I think this is what "killed" tuna:
I have a hard time eating food out of a pouch. Why? Because it looks awfully similar to this:
I love my cat (more than what is socially considered normal), but I don't want to eat her food-in-a-pouch.
I think Mr. Mom had the best slogan all those years ago...
"Schooner Tuna. The tuna with a heart."
For more info on the Tuna Council and their efforts, check out this New York Times article.